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Advertise Your Business to Government Agencies How a Web Site Can Increase Government SalesA Web site is a great tool for attracting private sector customers and streamlining your operations. But can it be an asset for your government sales, too? Most definitely. Public agencies are customers like any other, and their employees use the Internet to make their lives easier. Why not take advantage of the medium for government sales and win more contracts? You can either add a government sales section to your corporate site or launch a full-scale site specifically for your government sales efforts. When planning your web site, figure out what information your government customers want, and develop ways to present that information quickly. This can be as simple as posting your catalog online or as complex as detailing how your goods fit certain government sales regulations. A Web site to help win more government contracts need not be gorgeous, but it must be professional and practical for government sales. Your site design must show that you are a solid company that cares about its reputation and service and takes government sales and contracting seriously. That means your Web pages should be readable, usable and error-free. They must also meet the customer’s needs–if they have to dig to get the information they want, they’ll be gone. In the case of government agencies, figure out what they are likely to buy and simplify the transaction as much as possible. Items to Consider When Developing a Web Site To Increase Government Sales Catalogs: Whet customers’ appetites for your goods and services by providing a detailed catalog section. Include photos, product descriptions, specs and ordering information. Better yet, invite customers to purchase items online. More and more government agencies are allowing staff members to make smaller-dollar buys using purchase cards, which behave much like credit cards. The government sales transaction is fast, easy and remarkably hassle-free. Government Contract Management: Posting basic information online can spare you numerous phone calls and hassles. You might set aside a private, password-protected area of the site to allow various government parties to access documents, images and data. This can save time and confusion, and improve communication on government sales and efficiency on government contracts. Customer Service: Is there a specific person in your operation who specializes in government sales or government contracts? Get that person involved in the site’s creation and make sure he or she is readily available for government agencies to contact. For example, you might create a special e-mail address that forwards messages to that representative, or set up a special 800 number where that person can be easily reached. Payments: Customers can’t do business with you if they don’t know how to pay. Spell out all your payment options — the more the better. Do you accept government purchase cards? What about purchase orders and invoices? Can a purchase be made over the Internet or should customers call your office? Make the choices clear and simple to increase government sales. Special Certifications, Licenses, Etc.: If your company is a certified minority- or woman-owned business or holds some other special status, display this information prominently. You should also mention any special licenses, permits and other unique government sales qualifications. Government Sales References: Does your company have experience working with government agencies or big government contracts? Be sure to include this information on your site. You might simply mention your previous work for the DMV, local transit authority and parks department — or you could include a full reference list with names and contact information. Reliability: Make sure customers know that your company will quickly expedite all government sales. Include shipping details that describe how orders are prepared and how soon customers can expect to receive their goods. Testimonials from your existing government customers also show you’ve done reliable work for the government in the past. Specialization: Some products may need custom features to fit government regulations or agency needs. Also, certain goods and services may be available to the government but not to the general public. If your company has procedures for dealing with such issues, make sure they are reflected on your Web site. How Can SBAGOV Help? Our Web Development ServicesWe offer web development services to small businesses and individuals that want to advertise and do business with government agencies online. Glance through a few of our sample designs. Then let us know what you need by filling out the request for quote form (new clients). We will respond back to you with one low price. If you accept, send us your content at once. Without delay, we will work closely with you to get the website that you want up and running in no time.
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Our Web Development Services We develop websites for government vendors to help them advertise and do business with government agencies. |
Utilize Your Website to Advertise and Do Business with the Government? |
Web Designers and Developers Needed Freelance web designers and developers needed on a project basis only. Please email us your name, email address, areas of expertise and list of completed online projects. |